9 Tools to Scale Your Digital Marketing in 2019

9 Tools to Scale Your Digital Marketing in 2019

Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan.

How not to get overwhelmed while staying on top of the latest marketing trends?

Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer:

Tools to Semi-Automate Marketing Tasks

1. Automate Your Email Marketing with Mailchimp

Email marketing has been predicted to die soon ever since social media networking was born. Yet, the two happily co-exist. In fact, email marketing has been growing steadily and getting smarter too: There’s advanced segmentation options now, structured markup and marketing automation.

When it comes to the latter, don’t get discouraged: It’s easier than it sounds. It all comes down to reaching out to your customer at the exact same moment they are ready / most likely to perform an action. It cannot be done without automation, obviously.

Mailchimp is one of the easiest, user-friendliest platforms to try your hand at some basic email marketing automation. You can set triggers to send emails to your customers at the right moment. Those email triggers may include:

  • Send a follow-up email when someone entered specific landing page on your site
  • Email birthday / holiday congratulations
  • Send abandoned cart reminders
  • Send recurring emails on the same day of each year

Mailchimp automation

2. Automate Your Lead Generation Efforts with ClickMeeting

Webinar marketing is hard enough: It needs talented hosts, solid organization skills and the whole marketing team to manage. But do you know that your webinars can drive recurring value after they were live?

ClickMeeting is the webinar platform that helps you do more with your past webinars using their on-demand webinars feature:

  1. Record webinars to create an on-demand library (to generate more leads)
  2. Re-play recorded webinars from your library any time when the topic is the same (and only do a new Q&A each time): This is a great idea for recurring demos when you basically need to repeat the same thing over and over again.

Clickmeeting on demand

3. Automate Your Customer Interactions with MobileMonkey

According to a study by Twilio, 90% of consumers want to use messaging (i.e., texting, Facebook Messenger) to communicate with businesses. It’s an overwhelming amount of customers who are ready to make a purchase but just need that final push.

How not to lose them without keeping your team online 24/7?

Automate the beginning of that conversation and, if needed, empower with real human conversation when your team is back online.

Facebook itself helps you automate some of those private interactions with customers through their Instant Replies and Away Messages.

Facebook instant replies

If you need more advanced interactions, try MobileMonkey: It allows to create Facebook Messenger chatbots that are trained to give your customers what they need at exactly the moment they are asking for that:

For example, it can send users to your on-demand webinar sign-up page whenever they are typing “webinar” when chatting with your business on Facebook:

MobileMonkey webinars

4. Scale Social Media Update Scheduling with Drumup or Mavsocial

You may be already promoting all your brand assets on social media but spreading that message once is not enough, especially when it comes to Twitter.

According to various studies, the average lifespan of a tweet is not more than 20 minutes. Even with impressive and engaged following base, you are only reaching a fraction of your Twitter audience with one Tweet at a time. That’s when recurring tweets come in handy.

Recurring tweets

You should schedule recurring Twitter promotion for the same content assets far into the future to happen on different days of the week at different time slots of the day.

Drumup and Mavsocial are two great tools that make it easier for you: Add one tweet and they will spread it out across your Twitter schedule to help you reach most of your audience:

Drumup recurring tweets

Tools to Send Instant Alerts: Emergency Preparedness Tools

5. Get Instantly Alerted of Any Anomalies with Sisense

There’s so much that can go wrong with your online business at any given moment. Getting instantly alerted is basic disaster preparedness.

Sisense Pulse enables you can stay on top of your most important KPIs across all your dashboards. With Pulse you’ll get alerted of important anomalies that are going on right now.

These could include abnormally high clicks within your PPC campaigns (e.g. all originating from one geo location and bouncing out within a few seconds of the landing page load), an abnormally long customer support thread, an abnormally large order. Those abnormalities can mean both a good or a bad thing but in most cases there’s some type of action that need to follow (e.g. a personal follow-up email, an escalation to a different department, a quick bug fix, etc.)

Sisense Pulse

Sisense Pulse allows you to be on top of everything, from marketing campaigns to customer interactions without having to go through dozens of dashboards and stats on a daily basis. It can also automate the immediate action (e.g. a personalized email) and workflows (for your teams to know exactly what they need to do immediately).

  • Alerts allow your team to take immediate action when important business changes occur.
  • Alerts can be easily integrated into a third party application, such as Zendesk, Slack or Zapier
  • Alerts can be delivered as push notifications to your mobile device for you to act immediately


6. Get Alerted Immediately When Your Site is Down

Downtimes happen to the best of us, even huge corporate sites. We’ve all seen downtimes happen to Facebook, Google and even Twitter. The key is how fast you react.

Pingdom instant alerts allow you (as well as your dev team) to get alerted immediately when your site is down for whatever reason. The alerts are delivered in emails and text messages for you to never miss them:

pingdom alerts

It also checks your site from different IPs from around the world and alerts you whenever your site is inaccessible in a certain location, not just globally.

7. Get Alerted Whenever Your Site is Hacked with Google Search Console

If you have a website, it will be hacked one day. It’s inevitable. The sooner you understand that, the better.

Yes there are ways to make it more secure, but you can never be 100% secure when you are online.

I’ve tried all kinds of security notification systems, and Google seems to be the most reliable. It’s the fastest and it includes all kinds of hacking attacks out there. Google’s malware alerting system is the most convincing reason to get your site verified with Google, in my opinion.

Search Console email

8. Get Alerted of Your Looming Reputation Crisis with SentiOne

Reputation management is a must, we already know that. Whether your brand is actively interacting on social media or not, your customers may be publicly discussing your business on social media. And with there, there always comes a risk of social media reputation crisis.

How fast you are there to manage the crisis usually determines how successfully your brand will be able to get away with it. Therefore social media monitoring alerts are so important.

SentiOne is a solid reputation management platform that sends highly targeted email alerts whenever your brand is being discussed online. The mentions in the email are categorized by sentiment which is very useful when it comes to quickly spotting if anything weird is going on:

9. Get Alerted of Traffic Anomalies with Google Analytics Instant Alerts

Finally, traffic fluctuations are normal but you still want to be alerted whenever they happen to be on top of that. Google Analytics Instant Alerts is an easy and free way to enable those alerts for your sites.

Custom alerts

Which tools are you planning to use in 2019 to better scale and organize your marketing? Please share!

The post 9 Tools to Scale Your Digital Marketing in 2019 appeared first on Internet Marketing Ninjas Blog.


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Cross-Team Collaboration: How to Include All Your Employees into Different Aspects of Digital Marketing

Cross-Team Collaboration: How to Include All Your Employees into Different Aspects of Digital Marketing

Your brand is delicate. It can be compared to rare lily, having to be coaxed carefully and softly into full bloom. What does that mean for your brand?

You have to very deliberately curate and grow it, avoiding the many pitfalls that even big brand often fall into. One single brand image problem and you could lose a chunk of your user base.

A good strategy for cultivating a strong brand from that tender little bloom is by getting the entire team on the same page.

Why Collaborate?

Stop, collaborate and listen… Vanilla Ice knew what he was talking about… sort of. The best brands collaborate as one entity, working as a team to make sure they have the best final product possible. Those brands aren’t insisting that marketing remains in Marketing or sales remain in Sales. The whole team is responsible for each part because in the end it all fits together.

Think of your brand as a chain. Do you want a weak link breaking off the rest just because that link wasn’t aware of what is being done day to day to market it? Alright, so the analogy falls apart in the middle, but you see my point. Everyone should be collaborating and participating in the marketing of your brand.

What you will get as a final product is an innovative brand that is plugged into the community in the now, ready to move into the future.

So, where do you start?

Engage Your Team in Your Social Marketing

Social media is where your team can really thrive and get the most direct results. Authenticity is important in driving brand popularity. Consumers want to know they can trust you and so they need to relate to you. Being a faceless entity just doesn’t cut it anymore. The modern day customer expects more.

Put together a digital packet that tells your team members about the tone and voice of your company. Discuss with them what is and isn’t appropriate to post. Then ask for their ideas. You will get a ton of fresh perspectives with unique ideas for how to market the company on social media.

Another reason this is a great idea is that it will look from the consumer side like these team members are being spontaneous, while you know that while the ideas came from them, it was tailored to fit into your social campaigns.

Featured tools and resources:

Make sure you have clear guidelines in place. You don’t want your team members to go too relaxed in their public style when talking on your behalf, plus you don’t want them to feel to limited either. There’s a fine balance there and this guide from Sprout Social will help you maintain one. It also contains some actual examples of social media posting guidelines from several brands to help you out:

social media guidelines

Slack: Set up individual channels for different teams and purposes and that my team members can interact with one another. There’s a huge potential for automating here: For example, you can import your brand mentions into Slack to engage your team in talking to your brand promoters and let them support the positive sentiment or revert the negative one:

Twitter inti Slack

Brand Identity and Design Decisions

A big mistake many startup founders make is to hire people from outside to design their brand identity for them. Your brand is your unique, most important asset and your team is one of those integral parts of it that makes it so unique.

Your sales team, customer support team, and of course you as a founder – you all are going to be in the front line working with your customers and getting them to like and recognize your brand going forward.

Engage your team in forming your brand identity and you’ll turn them into believers right away.

Together you can come up with a new design and identity: The more people are involved, the better! All from different backgrounds, so bringing together multiple ideas and experiences in working with your future customer.

Featured tools and resources:

Canva has a powerful collaboration element as part of their PRO package allowing teams to work together to design consistent social media graphics, working on templates and brand kits together.

Create folders for different projects, let team members create mockups and more. It is all just as intuitive as using Canva as a single person and it is so user friendly that anyone can use it without much help.

Canva for Work

Duda is a web design platform with a very powerful collaboration component, empowering agency teams and client-side teams to contribute to website builds based on each stakeholder’s individual skill specialties:

  • Add team members and assign different permission levels for bloggers, designers, developers, marketers and more.
  • Automate workflow communications with clients using smart email templates that prompt them to populate content sections or to view weekly analytics reports.
  • Use the “Sections: module to assign and build custom blocks of page elements that can be saved to shared libraries for flowing in to multiple client projects, making it easier to customize designs at scale.
  • Make the workload you impose on your clients as light as possible by sending them forms for bulk uploads of assets that you can then easily flow into page designs.
  • Create your own widgets with third-party integrations and full CSS code control and use these across pages and websites.

If you want to have more control over the tools your team is using, for a lighter, more scalable project pipeline, Duda may be worth checking out.

Duda collaborate

Invision App allows you to work with your team by designing logos, websites and more on this collaboration app. Create multiple prototypes and view them on any device. It is simple, clean, easy to use and provides free feedback.

Invision App collaboration

Content

Content is probably the most integrated marketing area out there. It touches every aspect of marketing, from customer satisfaction to advertising. Hence, everyone, from marketing to sales to tech, should be involved in content marketing. That doesn’t mean everyone should be writing blog posts or creating drip campaigns.

Some people can contribute to blogs, some make videos, some can simply contribute ideas and share sources.

Getting your team involved in content is one of the easiest way to engage them in digital marketing and adapt your content to cross-channel marketing. How they choose to do so makes the end result all the more unique and impactful. What matters is to set up the culture to encourage collaboration and idea sharing.

Featured tools and resources:

Trello is a great tool for sharing and organizing ideas. You can set actionable columns (with due dates and responsible people) as well as generic dashboard where everyone can just drop ideas as they come:

Trello

Coschedule is a content editorial platform that has a very powerful collaboration component. You can manage all kinds of tasks lists for every content asset in your calendar including research, brainstorming, design, and then (social media) promotion. Use color-coding, to-do lists and comments to get as many engagement as you can:

oschedule collaborate

Scribblar is a fun educational tool that is usually used by teachers and students. But it is also for teams who want a more visual way of brainstorming ideas. Many find it easier to scribble a concept down then use words to describe it.

Further reading: How to Collaborate: Examples, Tips & Tools for the Ultimate Influencer-Sourced Content Asset

Do you have an idea on how to get a team collaborating on digital marketing campaigns? Let us know in the comments.

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