What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.
From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you’ve activated these customers, you’ll be able to tap into the social proof from their content and word of mouth marketing to their networks.
We’ve partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers. It covers everything that you’ll need to get started with user-generated content for your ecommerce company, including:
- The “rules” of retention
- Why word of mouth matters
- How to leverage word of mouth marketing
- How to deal with negative reviews
- The right (and wrong) ways to ask for a review
- Best practices for building a base of brand advocates
Download How to Retain Customers Using User-Generated Content: A Guide for Ecommerce Marketers to leverage your exisiting customers for customer acquisition.
HubSpot Marketing Blog
Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective. Read the full article at MarketingProfs
MarketingProfs How-To Articles
Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights. In this article you’ll discover six tools to improve your […]
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– Your Guide to the Social Media Jungle
Alabama may be in a sour spotlight after its governor admitted making sexually charged remarks to a onetime senior adviser. But one brewery in the state is sweetening the situation by putting the PG-13 news on tap.
Huntsville-based Salty Nut Brewery has unveiled Unimpeachable Pale Ale—a summer beer made of peaches, Idaho 7 hops and a little bit of southern scandal—as Gov. Robert Bentley faces calls for impeachment both in and outside his own Republican party for his alleged sexual misbehavior toward Rebekah Caldwell Mason.