How to Retain Customers Using User-Generated Content [Free Guide]

How to Retain Customers Using User-Generated Content [Free Guide]

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What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. 

From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you’ve activated these customers, you’ll be able to tap into the social proof from their content and word of mouth marketing to their networks. 

We’ve partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers. It covers everything that you’ll need to get started with user-generated content for your ecommerce company, including:

  • The “rules” of retention
  • Why word of mouth matters
  • How to leverage word of mouth marketing
  • How to deal with negative reviews
  • The right (and wrong) ways to ask for a review
  • Best practices for building a base of brand advocates

Download How to Retain Customers Using User-Generated Content: A Guide for Ecommerce Marketers to leverage your exisiting customers for customer acquisition. 

Amplify your retention and acquisition strategies with the power of user-generated content.

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HubSpot Marketing Blog

6 Instagram Tools to Improve Your Marketing

6 Instagram Tools to Improve Your Marketing

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Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights. In this article you’ll discover six tools to improve your […]

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– Your Guide to the Social Media Jungle

Answer Your Customers’ Questions and Get Inspired with This Cool Tool

Answer Your Customers’ Questions and Get Inspired with This Cool Tool

I have already listed some absolutely awesome tools that generate keyword research using Search Suggest features (Google, Bing, YouTube and more). Today I am bringing up another tool that should be added to the list.

Answer The Public makes Google and Bing Suggest results truly inspiring by grouping and visualizing search suggestions.

The tools makes a topic research actually captivating by giving you lots of insights into your core topic and allowing to dig deeper.

The tool breaks the search suggestions into:

  • Related questions
  • Queries containing prepositions
  • Alphabetical

All the three sections are very well visualized giving you more ideas for the content you are about to create.

You can save any visualization as an image and you can create an CSV export of all the suggested keywords.

As they put it:

A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.

Use the tool to understand problems your target audience is trying to solve

While the tool uses the old data we are all familiar with, it makes surfacing your customers’ problems much easier.

For example, there are lots of people comparing different brands:

understand problems your target audience is trying to solve

As well there are some specific questions with very obvious intent:

understand problems your target audience is trying to solve

Now go ahead and create content that will be easier to rank and to convert. Or even market your products to cover a popular demand.

Recommended: Will my video get banned if I buy YouTube views?

Use the tool to optimize for “Quick-answer” boxes

The most obvious benefit of the tool is that it makes “niche question queries” research much easier by breaking your core query into related questions, visualizing the report and even grouping it by the question word:

Here’s an example for “cash flow” query. There’s so much data that you’ll have to click the image to better see all the content ideas created by the tool:

optimize for "Quick-answer" boxes

The question modifiers are:

  • Which..?
  • Who..?
  • What..?
  • When..?
  • Why..?
  • How..?
  • Are..?
  • Where..?

Here are more tools that help optimize for Google’s quick-answer boxes as well as the general idea of how answer boxes work.

Use the tool to expand your article into subtopics

If you have a more specific idea and know exactly what your content is going to be about, this tool can create the actual mind map for you to break your content into subtopics to make sure it’s more indepth.

As an example, here’s a mind-map I have created to work on an article about Twitter chats:

expand your article into subtopics

The “Prepositions” view gives you even more insight into your article subtopics:

expand your article into subtopics

Excel export contains all the above data, so just grab it and pass it over to your content team

More uses for the tool:

Apart from content brainstorming and optimizing, there are more potential uses for this tool:

  • Use these visualizations in presentations
  • Use these visualizations to create awesome visual tweets (to get more people involved)
  • More? Please add in the comments!

Happy playing!

Credit: This tool was recommended by Casey Markee when he was hosting our Twitter chat.

The post Answer Your Customers’ Questions and Get Inspired with This Cool Tool appeared first on Internet Marketing Ninjas Blog.


Internet Marketing Ninjas Blog

Facebook Simplifies Mobile Video Ad Buying: This Week in Social Media

Facebook Simplifies Mobile Video Ad Buying: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces New Features for Purchasing and Planning Mobile Video Ads: Facebook introduced “new features to make it […]

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– Your Guide to the Social Media Jungle