9 Tools to Scale Your Digital Marketing in 2019

9 Tools to Scale Your Digital Marketing in 2019

Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan.

How not to get overwhelmed while staying on top of the latest marketing trends?

Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer:

Tools to Semi-Automate Marketing Tasks

1. Automate Your Email Marketing with Mailchimp

Email marketing has been predicted to die soon ever since social media networking was born. Yet, the two happily co-exist. In fact, email marketing has been growing steadily and getting smarter too: There’s advanced segmentation options now, structured markup and marketing automation.

When it comes to the latter, don’t get discouraged: It’s easier than it sounds. It all comes down to reaching out to your customer at the exact same moment they are ready / most likely to perform an action. It cannot be done without automation, obviously.

Mailchimp is one of the easiest, user-friendliest platforms to try your hand at some basic email marketing automation. You can set triggers to send emails to your customers at the right moment. Those email triggers may include:

  • Send a follow-up email when someone entered specific landing page on your site
  • Email birthday / holiday congratulations
  • Send abandoned cart reminders
  • Send recurring emails on the same day of each year

Mailchimp automation

2. Automate Your Lead Generation Efforts with ClickMeeting

Webinar marketing is hard enough: It needs talented hosts, solid organization skills and the whole marketing team to manage. But do you know that your webinars can drive recurring value after they were live?

ClickMeeting is the webinar platform that helps you do more with your past webinars using their on-demand webinars feature:

  1. Record webinars to create an on-demand library (to generate more leads)
  2. Re-play recorded webinars from your library any time when the topic is the same (and only do a new Q&A each time): This is a great idea for recurring demos when you basically need to repeat the same thing over and over again.

Clickmeeting on demand

3. Automate Your Customer Interactions with MobileMonkey

According to a study by Twilio, 90% of consumers want to use messaging (i.e., texting, Facebook Messenger) to communicate with businesses. It’s an overwhelming amount of customers who are ready to make a purchase but just need that final push.

How not to lose them without keeping your team online 24/7?

Automate the beginning of that conversation and, if needed, empower with real human conversation when your team is back online.

Facebook itself helps you automate some of those private interactions with customers through their Instant Replies and Away Messages.

Facebook instant replies

If you need more advanced interactions, try MobileMonkey: It allows to create Facebook Messenger chatbots that are trained to give your customers what they need at exactly the moment they are asking for that:

For example, it can send users to your on-demand webinar sign-up page whenever they are typing “webinar” when chatting with your business on Facebook:

MobileMonkey webinars

4. Scale Social Media Update Scheduling with Drumup or Mavsocial

You may be already promoting all your brand assets on social media but spreading that message once is not enough, especially when it comes to Twitter.

According to various studies, the average lifespan of a tweet is not more than 20 minutes. Even with impressive and engaged following base, you are only reaching a fraction of your Twitter audience with one Tweet at a time. That’s when recurring tweets come in handy.

Recurring tweets

You should schedule recurring Twitter promotion for the same content assets far into the future to happen on different days of the week at different time slots of the day.

Drumup and Mavsocial are two great tools that make it easier for you: Add one tweet and they will spread it out across your Twitter schedule to help you reach most of your audience:

Drumup recurring tweets

Tools to Send Instant Alerts: Emergency Preparedness Tools

5. Get Instantly Alerted of Any Anomalies with Sisense

There’s so much that can go wrong with your online business at any given moment. Getting instantly alerted is basic disaster preparedness.

Sisense Pulse enables you can stay on top of your most important KPIs across all your dashboards. With Pulse you’ll get alerted of important anomalies that are going on right now.

These could include abnormally high clicks within your PPC campaigns (e.g. all originating from one geo location and bouncing out within a few seconds of the landing page load), an abnormally long customer support thread, an abnormally large order. Those abnormalities can mean both a good or a bad thing but in most cases there’s some type of action that need to follow (e.g. a personal follow-up email, an escalation to a different department, a quick bug fix, etc.)

Sisense Pulse

Sisense Pulse allows you to be on top of everything, from marketing campaigns to customer interactions without having to go through dozens of dashboards and stats on a daily basis. It can also automate the immediate action (e.g. a personalized email) and workflows (for your teams to know exactly what they need to do immediately).

  • Alerts allow your team to take immediate action when important business changes occur.
  • Alerts can be easily integrated into a third party application, such as Zendesk, Slack or Zapier
  • Alerts can be delivered as push notifications to your mobile device for you to act immediately


6. Get Alerted Immediately When Your Site is Down

Downtimes happen to the best of us, even huge corporate sites. We’ve all seen downtimes happen to Facebook, Google and even Twitter. The key is how fast you react.

Pingdom instant alerts allow you (as well as your dev team) to get alerted immediately when your site is down for whatever reason. The alerts are delivered in emails and text messages for you to never miss them:

pingdom alerts

It also checks your site from different IPs from around the world and alerts you whenever your site is inaccessible in a certain location, not just globally.

7. Get Alerted Whenever Your Site is Hacked with Google Search Console

If you have a website, it will be hacked one day. It’s inevitable. The sooner you understand that, the better.

Yes there are ways to make it more secure, but you can never be 100% secure when you are online.

I’ve tried all kinds of security notification systems, and Google seems to be the most reliable. It’s the fastest and it includes all kinds of hacking attacks out there. Google’s malware alerting system is the most convincing reason to get your site verified with Google, in my opinion.

Search Console email

8. Get Alerted of Your Looming Reputation Crisis with SentiOne

Reputation management is a must, we already know that. Whether your brand is actively interacting on social media or not, your customers may be publicly discussing your business on social media. And with there, there always comes a risk of social media reputation crisis.

How fast you are there to manage the crisis usually determines how successfully your brand will be able to get away with it. Therefore social media monitoring alerts are so important.

SentiOne is a solid reputation management platform that sends highly targeted email alerts whenever your brand is being discussed online. The mentions in the email are categorized by sentiment which is very useful when it comes to quickly spotting if anything weird is going on:

9. Get Alerted of Traffic Anomalies with Google Analytics Instant Alerts

Finally, traffic fluctuations are normal but you still want to be alerted whenever they happen to be on top of that. Google Analytics Instant Alerts is an easy and free way to enable those alerts for your sites.

Custom alerts

Which tools are you planning to use in 2019 to better scale and organize your marketing? Please share!

The post 9 Tools to Scale Your Digital Marketing in 2019 appeared first on Internet Marketing Ninjas Blog.


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Four Fast-Growing Ecommerce Trends for 2019, Explained in Simple Words

Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business.

Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that is one superpower that doesn’t exist in the real world.

The Stats

It can be easy to throw your hands up in defeat and ignore the trends in favor or the old familiars you have already worked out and employed. But is that really the direction you want to go? There is one statistic you should know about ecommerce:

Statista has estimated a profit growth up to $ 4.5 billion dollars by 2021.

With predictions like that, you can’t afford to be behind the times. It is time to step out of the comfort zone and start taking advantage of trends as they come. Especially since these four are going to be continuing well past 2018.

So here they are, in plain English, simplified and explained.

  • What is headless eCommerce?
  • What is ROPO (“Research Online, Purchase Offline”)?
  • What is Conversational Marketing?
  • What does Shopping Natively / Social Commerce mean?


What is Headless eCommerce?

This is one of the most complicated terms out there, especially if you are pretty new to ecommerce world and how it works. Trying to find a way to break it down can get complicated, but the actual idea behind it is simple.

I want you to imagine a warehouse, filled with products in boxes. Forklifts are waiting to lift the merchandise off the shelf and get it sorted, packaged and shipped by the workers manning the shipping line.

Now imagine a store, such as Amazon. Customers can shop for the items they like on an easy to use, searchable database. They don’t see the warehouse with its many boxes, scrambling employees or moving machinery. They see a search engine, results and their shopping cart. It is inviting and friendly.

Headless ecommerce is the warehouse. It is everything that is happening in the background on a separate platform run through a cloud service. You run the business and technical end through that cloud platform. The storefront, like the Amazon website, is disconnected entirely.

In other words:

[Headless ecommerce is] when you’re paying for a platform to manage your data and your orders, but you create the user interface that sits on top and makes everything look pretty.

Leader In This Trend

BigCommerce has quickly emerged as a go-to platform for headless ecommerce: Following the need for brands to turn their websites into “destinations driven by community, content and brand experiences”, headless ecommerce helps to accomplish the task by providing increased flexibility, marketing effectiveness and personalization options.

Headless Commercw

Headless commerce architecture is the decoupling of the front-end presentation layer from the ecommerce platform, typically resulting in more flexibility in content management and delivery, as well as UX…

Remember: ecommerce currently makes up only 13% of total global sales. As that number increases, brands will look to new, quick to test and implement, strategies that enable growth long-term.

What is ROPO (“Research Online, Purchase Offline”)?

You are in a store and you see the new 4k TV you have been eyeing for months. The tag is claiming that it is on sale for 15% less than usual. What a steal! But is it really?

Being the savvy consumer you are, you whip out your smartphone and do some Googling. According to what you find, you can get the same TV for 20% cheaper if they go to a different store just five miles away, including free shipping.

This is the heart of ROPO, or Research Online, Purchase Offline. Customers have been following a consistent trend of researching online both at home and on their phones before they make purchases.

In fact, the more tech-savvy the consumers become, the more of them showcase the ROPO behavior (that’s exactly what 2018 research shows).

Integrating your ecommerce strategy with your local brick and mortar is absolutely crucial. That includes keeping customers up to date about sales, having prices on site for products, offering coupons and allowing ordering online for instore pickup.

ROPO stats

[Image source]

Leader In This Trend

Omnia is one of few marketing automation companies that offer ROPO analysis and integration solutions:

  • Import your online and offline sales into a single system
  • Identify the ROPO differences between different products
  • Adapt your Adwords bids
  • Adapt your prices based on customers’ conversations


What is Conversational Marketing?

Once upon a time, a study by Twilio found that 90% of consumers wanted to use messaging (i.e. Facebook Messenger, texting, etc.) to communicate with businesses.

Shortly after businesses have realized that one-to-one conversation is not only doable but also scalable. You can teach a machine to talk to your clients on your behalf and escalate that conversation to a human support team in case it needs more personalized attention.

That is what conversational marketing is all about. You are having a conversation and learning what the customer wants, while offering them answers to their questions.

Leader In This Trend

Chatbots have become increasingly sophisticated. Platforms like MobileMonkey also make them easy to customize.

MobileMonkey

Adding a chatbot to your marketing strategy is a great idea for simple questions and information your customer may have. It also frees you and your employees up for the heavier (social) lifting.

What is Shopping Natively / Social Commerce?

Allowing your customer to shop natively means offering your product range right inside major social media platforms.

In other words, social commerce is defined as the ability to make a product purchase from a third-party company within the native social media experience.

It requires integration with a buying platform, which is often built right into the social platform itself. But it also allows to tap into the platforms’ existing communities allowing them to buy from you without the comfort of their social media homes.

Instagrm shoppable

Leader In This Trend

It started with Facebook and Pinterest but these days Instagram is the leader in providing the most effective native shopping platform. Add your products right there to generate more sales from within social media networks.

Do you have a trend you want to share? Let us know in the comments!

The post Four Fast-Growing Ecommerce Trends for 2019, Explained in Simple Words appeared first on Internet Marketing Ninjas Blog.


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